{"id":1782,"date":"2019-12-10T19:49:45","date_gmt":"2019-12-11T00:49:45","guid":{"rendered":"https:\/\/aciamericas.coop\/xxiconference\/?p=1782"},"modified":"2019-12-19T19:49:56","modified_gmt":"2019-12-20T00:49:56","slug":"agreement-of-intention-for-the-formation-of-the-cooperative-communication-network-of-the-americas","status":"publish","type":"post","link":"https:\/\/aciamericas.coop\/xxiconference\/agreement-of-intention-for-the-formation-of-the-cooperative-communication-network-of-the-americas\/","title":{"rendered":"Agreement of intention for the formation of the Cooperative Communication Network of the Americas"},"content":{"rendered":"\n

Cooperatives are\npreparing to communicate in line with the United Nations Sustainable\nDevelopment Goals<\/em><\/p>\n\n\n\n

Within the\nframework of the XXI Regional Conference of Cooperatives of the Americas, the\n\u201cCommunication for the Sustainable Development Goals\u201d laboratory was held, a\nspace that brought together nearly one hundred attendees and was supported by\nthe \u201cCooperatives in development Program \u201d, of the Partnership co-financed by\nthe European Union and the International Cooperative Alliance and implemented\nin the region through the Regional Office of Cooperatives of the Americas\nCOOPS4DEV \ud83c\udf0e.<\/p>\n\n\n\n

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This activity\nwas carried out in order to strengthen the capacities of leaders, professionals\nand people dedicated to the field of communication through opening scenarios\nfor intercooperation. Innovative initiatives, strategies and methodologies were\npresented that help cooperatives to reflect their impact in clear metrics and\ncommunicate them effectively through an innovative storytelling to position the\nmodel before public opinion.<\/p>\n\n\n\n

One of the\nbiggest challenges the global cooperative movement faces is its lack of\npresence in the informative agenda of the traditional media. Although recently\nthere is a greater interest, thanks to the better performance of cooperatives\ncompared to other types of companies, there are still difficulties to capture\nthe attention of the mass media. Similarly, there are also regional junctures\nthat prevent a coordinated level of communication.<\/p>\n\n\n\n

In the\nlaboratory, different cases of how the cooperative sector communicates and how\nthis communication can be more effective and with greater impact in the face of\ninternational dynamics were analyzed. There was a sensitization phase about the\n2030 Agenda as well as different examples of how some cooperatives make efforts\nto inform about sustainability and the impact of the model on sustainable\ndevelopment.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Lorena Barrantes, was in charge this\nsensitization phase. The speaker is director of Legatos Mundi, an organization\nthat seeks to promote and enhance in the Costa Ricans fundamental values of\nrespect, solidarity, equity and competitiveness in line with the Sustainable\nDevelopment Goals. In her speech she highlighted \u201cInequality is a clear result\nthat we have been doing something wrong over time. They teach us to compete,\nthere isn’t a person in the world who doesn’t have his share of responsibility.\nDespite being in compromised situations, there is no path that does not use the\nresources of the next generations, that is fair to others. Cooperatives have to\ntake advantage of the moment that presents the 2030 Agenda. Cooperatives\ncontribute to the SDGs naturally, but they also need to communicate.\u201d<\/p>\n\n\n\n

Making efforts for intercooperation is a challenge but cooperate between cooperative media sounded impossible, however, it was not for the project La Coope, Tracy Correa Flores, Producer of the Coope Program and journalist of INFOCOOP, National Institute of Cooperative Development, public entity responsible for the development of cooperativism in Costa Rica, said \u201cThe program arises as a proactive strategy against the relative indifference of the mass media towards the cooperative sector. Three cooperatives that had their own means of communication COOPEALFARORUIZ, COOPELESCA and COOPESANTOS, allied with the objective of disseminating the impact of Costa Rican cooperativism.\u201d Visit their YouTube channel here.<\/a><\/p>\n\n\n\n

Another case presented was Constructores de\nSue\u00f1os (Dream Builders) of Costa Rica, the first communication agency aligned\nwith the SDGs, an advertising agency specialized on social economy companies;\nHugo Figueroa Madriz presented the project “Hands of my country”\nwhich has allowed to generate quality jobs, inclusive education, learning\nopportunities, peaceful societies, an ecologically sound management of\nproducts, and techniques to reduce future economic, environmental and social\ncosts.<\/p>\n\n\n\n

The session ended with an active participation\nof the attendees, there was an emotional discussion about the responsibility of\neffectively communicating the contributions of cooperatives to the 2030 agenda,\nconsequently Liseth Guzm\u00e1n Director of communications of Infocoop together with\nNatalia Gonzalez, communication officer of Cooperatives of the Americas led the\npresentation of the Project of the Communication Network of Cooperatives of the\nAmericas, which seeks to \u201cPromote the relationship between the Network with the\nnetworks and \/ or committees of communicators of the region, advise cooperatives\nof the Americas at editorial level, facing issues and problems of the\ncooperative sector or the global context, promote the coop brand as the largest\nemblem of cooperative identity in the Americas and consolidate the\ncommunication department of Cooperatives of the Americas \u201d.\n\n In the end, six member entities\nof Cooperatives of the Americas signed the \u201cAgreement of intention for the\nformation of the promoter team of the Communication Network of Cooperatives of\nthe Americas.\u201d (INFOCOOP, CENECOOP AND CONACOOP of Costa Rica, FEDECACES of El\nSalvador, ASCOOP of Colombia, and CONPACOOP of Paraguay). The following member\norganizations also expressed their will and their signature is still pending: NCBA\nCLUSA of the United States of America, CONFECOOP and COOMEVA of Colombia,\nCONFECOOP of Guatemala and CUDECOOP of Uruguay. In the same act twelve\nrepresentatives of different cooperatives supported the agreement, and also\nseek to work together for the formation of the network promoter team, which\nrepresents a very good signal for the construction of a great strategy of joint\ncommunication and rich in diversity that gives the cooperative sector of the\nAmericas its own voice in order to position before the public opinion.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Cooperatives are preparing to communicate in line with the United Nations Sustainable Development Goals Within the framework of the XXI Regional Conference of Cooperatives of the Americas, the \u201cCommunication for the Sustainable Development Goals\u201d laboratory was held, a space that […]<\/p>\n","protected":false},"author":1,"featured_media":1784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-1782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conslusions"],"_links":{"self":[{"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/posts\/1782"}],"collection":[{"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":1,"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"predecessor-version":[{"id":1787,"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/posts\/1782\/revisions\/1787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aciamericas.coop\/xxiconference\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}